Is Hollister Cologne Discontinued? – Best Alternatives

Ah, the bittersweet scent of nostalgia. It has a unique way of enveloping us, taking us back to moments long gone. And for many, the scent of Hollister Cologne was a time machine to those youthful, carefree days.

But now, the news is in – Hollister Cologne discontinued. In this article, we’ll delve into the world of Hollister Cologne, the reasons behind its discontinuation, and what fans are left with in the aftermath.

The Beginning: Hollister Cologne’s Scented Journey

Hollister Cologne, with its distinctive beachy scent, was introduced by the popular clothing brand Hollister Co. It quickly became a favorite among young adults, offering a refreshing and lively aroma. The fragrance was a blend of citrus, woods, and musk, designed to capture the essence of Southern California’s sunny beaches.

Hollister Cologne Discontinued: The Heartbreak

It was a shock to loyal users when they discovered that Hollister had decided to discontinue the Cologne. The scent that had become a part of their identity was no longer going to be available. The heartbreak was palpable as fans rushed to stores, only to find empty shelves where their beloved fragrance once resided.

The Reasons Behind the Discontinuation

Why Was Hollister Cologne Discontinued?

The discontinuation of Hollister Cologne was a decision that left many puzzled. Several reasons were cited for this move:

Changing Consumer Preferences

In the ever-evolving world of fashion and fragrances, consumer preferences change rapidly. Hollister, like any brand, needed to adapt to these changes to stay relevant. Unfortunately, Hollister Cologne didn’t fit the evolving tastes of their target audience.

Market Competition

The fragrance market is highly competitive, with new scents being introduced frequently. Hollister may have found it challenging to compete with newer, trendier fragrances.

Cost Considerations

Manufacturing and marketing a signature fragrance like Hollister Cologne can be costly. Hollister may have decided to allocate their resources elsewhere, focusing on their core products.

Brand Refresh

Sometimes, brands discontinue certain products as part of a broader strategy to refresh their image. This allows them to introduce new lines that align better with their current brand identity.

The Impact on Fans

The discontinuation of Hollister Cologne has had a profound impact on its fans. Many took to social media to express their disappointment, sharing stories of how the fragrance was intertwined with their personal experiences and memories.

A Fan’s Perspective

One Hollister Cologne enthusiast shared, “I’ve been using this fragrance for years, and it’s become a part of my identity. It’s like saying goodbye to a dear friend.”

What’s Left for Fans

While Hollister Cologne may be gone, there are still options for fans who want to keep the spirit of the fragrance alive. Here are a few alternatives:

Stocking Up

If you’re a die-hard fan, you can scour online marketplaces and try to stock up on remaining bottles of Hollister Cologne. Be prepared to pay a premium, though, as the rarity of this discontinued fragrance has driven up prices.

Explore Other Fragrances

The world of fragrances is vast and diverse. Consider exploring other scents to find one that resonates with you. Brands like Abercrombie & Fitch, American Eagle, and Hollister’s own newer fragrances could be a good place to start.

Fragrance Customization

Some companies offer fragrance customization services. You can create a scent that is uniquely yours, incorporating elements that remind you of the beloved Hollister Cologne.

DIY Scent Blending

For the adventurous, you can try your hand at DIY scent blending. Create your version of the Hollister Cologne by mixing essential oils and fragrances that mimic its key notes.

Best Alternatives to Hollister Cologne

Abercrombie & Fitch Fierce

Scent Profile: Woodsy, Citrus, Fresh

Abercrombie & Fitch Fierce is often considered a close cousin of Hollister Cologne. With its blend of fresh citrus, herbs, and woody notes, it exudes a youthful and invigorating aura. This fragrance is perfect for those who loved the energetic vibe of Hollister Cologne.

American Eagle Real

Scent Profile: Crisp, Woodsy, Aromatic

American Eagle’s Real fragrance is a worthy contender as an alternative to Hollister Cologne. It combines crisp top notes with a base of wood and aromatic scents, creating a balanced and refreshing fragrance that suits various occasions.

Hollister Wave

Scent Profile: Refreshing, Fruity, Floral

Don’t want to stray too far from the Hollister brand? Hollister Wave is another option for fans who want to stick with the label. It offers a different scent experience with its refreshing blend of fruit and floral notes, but it still carries the youthful spirit Hollister is known for.

Paco Rabanne Invictus

Scent Profile: Aquatic, Woody, Spicy

For a more unique and sophisticated alternative, consider Paco Rabanne Invictus. This fragrance combines aquatic and woody notes with a hint of spiciness. It’s perfect for those who want to stand out and make a bold statement.

Calvin Klein Eternity for Men

Scent Profile: Classic, Fresh, Timeless

If you’re looking for a classic and timeless scent, Calvin Klein’s Eternity for Men might be the right choice. It offers a fresh and clean aroma that can be worn on various occasions, making it a versatile alternative to Hollister Cologne.

DIY Fragrance Blending

For the adventurous and creative souls, there’s always the option of blending your fragrance. This way, you can create a unique scent that resonates with your personal style and preferences. Experiment with essential oils and various fragrance notes to craft a scent that captures the essence of your own journey.

See also: Is Olay Quench lotion discontinued?


Can I still find Hollister Cologne in stores?

No, Hollister Cologne has been discontinued, and it’s no longer available in Hollister stores.

Why did Hollister discontinue the Cologne?

Hollister decided to discontinue the Cologne due to changing consumer preferences, market competition, cost considerations, and a brand refresh.

Where can I buy Hollister Cologne now?

You may find bottles of Hollister Cologne on online marketplaces, but be prepared to pay a premium for this discontinued fragrance.

Are there any fragrances similar to Hollister Cologne?

Yes, several fragrances have similar notes to Hollister Cologne, including scents from Abercrombie & Fitch and American Eagle.

Can I create my version of Hollister Cologne?

Yes, you can explore fragrance customization services or try your hand at DIY scent blending to create a scent reminiscent of Hollister Cologne.


Hollister Cologne may be discontinued, but its memory lingers on in the hearts and minds of its devoted fans. While it’s sad to say goodbye to the distinctive scent that was a part of so many youthful adventures, life goes on, and new fragrances await discovery.

Here’s to the cherished memories and to finding new scents that will define the next chapter of our olfactory journey. Hollister Cologne Discontinued may be a reality, but its legacy lives on in the stories and memories of those who wore it.